We are seeking a results-driven Marketing Specialist who can own and execute Jugl’s marketing initiatives end-to-end. This role requires a strategic thinker who is also highly hands-on, capable of managing teams, coordinating across geographies, and driving customer acquisition through SEO, AEO, GEO, and social media.

This is a goal-oriented role, focused on outcomes and impact rather than clocking hours. Flexibility and ownership are key.

Key Responsibilities

• Marketing Strategy & Execution

• Define and execute the overall marketing strategy aligned with Jugl’s product and business goals

• Translate product value propositions into clear, compelling messaging

• Plan and execute go-to-market strategies for new features and product launches

SEO, AEO & GEO Expertise

• Own and continuously improve SEO (Search Engine Optimization) strategy

• Implement AEO (Answer Engine Optimization) for AI-driven search platforms (e.g., ChatGPT, Perplexity, Google SGE)

• Optimize content and presence for GEO (Generative Engine Optimization) to improve visibility across AI-powered discovery channels

• Conduct keyword research, competitor analysis, and performance tracking

Customer Acquisition & Growth

• Drive organic and inbound customer acquisition through content, search, and social channels

• Optimize funnels from awareness to conversion

• Collaborate with product and sales teams to improve activation and retention

Social Media & Brand Growth

• Build and scale Jugl’s social media presence across relevant platforms (LinkedIn, X/Twitter, others as needed)

• Define content calendars, campaign themes, and growth experiments

• Track engagement, follower growth, and lead contribution from social channels

Team Coordination & Leadership

• Manage and coordinate marketing team members and external partners

• Work closely with cross-functional teams in India and the USA

• Ensure alignment, clear communication, and timely execution across time zones

Hands-on Execution

• Actively create and edit content (blogs, landing pages, social posts, campaigns)

• Set up and manage marketing tools, dashboards, and workflows

• Review and optimize campaigns based on data and performance

Analytics & Reporting (Added Responsibility)

• Track KPIs such as traffic, conversions, CAC, engagement, and ROI

• Use data to make informed decisions and iterate on strategy

• Present insights and recommendations to leadership

Required Skills & Qualifications

• 3–6 years of experience in marketing for a startup or product-based company

• Strong experience in SEO, AEO, and GEO

• Proven ability to define and execute marketing strategy

• Experience managing or coordinating team members

• Hands-on mindset with strong execution skills

• Excellent written and verbal communication skills

• Ability to work effectively across multiple time zones

• Comfortable working in a fast-paced, evolving environment

Mindset & Attributes

• Flexible working hours with availability to collaborate with USA and India teams

• Outcome-focused, prioritizing job completion and impact over fixed hours

• Strong ownership mentality and accountability

• High learning agility, especially in the rapidly evolving AI landscape

• Curious, proactive, and constantly experimenting with new growth ideas

Nice to Have

• Experience marketing AI, SaaS, or developer-focused products

• Familiarity with marketing automation, analytics, and AI-driven tools

• Exposure to early-stage or high-growth startup environments

Why Join Jugl

• Work remotely with a globally distributed team

• Play a key role in shaping Jugl’s marketing and growth journey

• High ownership, autonomy, and real impact

• Opportunity to grow alongside a fast-moving AI-focused product company