Key Responsibilities

• Social Media Strategy & Management
  • Managing the company’s social media channels: Instagram, TikTok, Telegram, LinkedIn (optional: YouTube, Facebook – mainly for cross-posting)
  • Planning, creating, and coordinating brand communication across social platforms.
  • Developing and implementing a content strategy aligned with business goals.
  • Building and maintaining a structured publishing calendar.
• Content Creation (End-to-End)
  • Copywriting: creative texts, hooks, CTAs, post captions, Reels and TikTok descriptions.
  • Creating graphics (Canva) and short-form video content (Reels / TikTok / Shorts) — filming and editing using tools such as CapCut / Premiere / VN.
  • Producing engaging content aligned with TikTok and Instagram trends.
• Community Management
  • Managing and developing communication with the online community.
  • Moderating comments and direct messages.
  • Building relationships with followers and maintaining a consistent brand tone of voice.
• Activations & Collaboration
  • Planning and executing special campaigns: contests, giveaways, and brand activations.
  • Collaborating with influencers and micro-bloggers.
  • Participating in video shoots (and occasionally photo shoots) with external contractors.
• Analytics & Optimization
  • Monitoring performance metrics (reach, engagement rate, CTR, audience growth).
  • Analyzing data, testing hypotheses, and optimizing formats.
  • Preparing regular reports, insights, and recommendations.

Requirements

• Minimum 2 years of experience in SMM (portfolio / case studies required).
• Excellent command of Russian (copywriting and audience communication).
• Strong understanding of how to create content that drives engagement and sales.
• Skills in graphic design and video editing.
• Deep knowledge of TikTok / Instagram trends and the ability to adapt them to the product.
• Creativity, independence, and initiative.
• Ability to work fast, systematically, and data-driven.
• Solid understanding of social media analytics.

Tools

• Canva
• CapCut (nice to have: Premiere / VN)
• Meta Business Suite
• AI tools (e.g., ChatGPT)

Nice to Have

• Experience working with influencers (micro-bloggers).
• Ability to create paid ad creatives.
• Knowledge of Photoshop / Illustrator.
• Background in industries such as delivery, driver services, marketplaces, or mobility.

What We Offer / Benefits

• Real impact on brand growth and social media strategy — your ideas matter.
• Competitive base salary + performance-based KPI bonus.
• Working with a fast-growing product and visible results (lead generation, sales, growth).
• Plenty of space for creativity, experimentation, and your own initiatives.
• Collaboration with marketing, sales, and external partners.
• Access to modern marketing and AI tools.
• Opportunities to grow in content, video production, and performance marketing.
• Friendly, non-corporate atmosphere with fast decision-making processes.
• No unnecessary bureaucracy — we move quickly and efficiently.